PURPOSE

  • To guide WGU Labs in evaluating whether a company, platform, or service improves outcomes within the educational ecosystem.

  • To grow education innovations that expand access and affordability to quality education and improve student outcomes.

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INDICATORS AND CRITERIA

A. Business Model, Strategic Roadmap

CRITERIAEXCEEDS EXPECTATIONS
(2 points)
MEETS EXPECTATIONS
(1 point)
NEEDS IMPROVEMENT
(0 points)
Social enterprise 
business model
Certified B Corporation or Benefit Corporation or Section 509(a)(3) supporting OrganizationsSocial Purpose Corporation or L3CPurpose-Driven LLC or Corporation
Grant fundingReceived grant(s) from nonprofit or other institutions (e.g. Dept. of Education) >$50KReceived grant(s) from nonprofit or other institutions (e.g. Dept. of Education) up to $50KReceived no grant funding
WGU mission alignmentExplicitly seeks to improve quality, access, and outcomes in educationIndicates a potential to improve quality, access, and outcomes in educationNo clear output or intent to improve quality, access, and outcomes in education
Target market focus
on underserved populations
Intentionally targeting underserved and/or underrepresented populationsIntentionally targeting at least one underserved and/or underrepresented populationNot intentionally targeting underserved and/or underrepresented populations
Population size/TAM1M+ studentsUp to 500k students< 100k students

B. Research

CRITERIAEXCEEDS EXPECTATIONS
(2 points)
MEETS EXPECTATIONS
(1 point)
NEEDS IMPROVEMENT
(0 points)
Research baseDocumented theory of change or logic modelImplicit logic model presentUnable to communicate research base
Intended outcomesIntended outcomes are clearly defined and Key Performance Indicators (KPI) are reportedIntended outcomes are clearly defined but may not be reportedIntended outcomes have not been identified
Experience in efficacy-based product designFounder(s) and/or senior leader has proven track record in efficacy-based product designAn employee with proven track record in efficacy-based product designNo employees with experience in efficacy-based product design
Commitment to researchCompleted Randomized Controlled Trial (RCT) or Quasi-Experimental Design (QED)Completed correlational and/or descriptive statisticsNo research completed
Research rigorHas a documented research planCan articulate research planNo plans to conduct future research

C. Marketing and Messaging

CRITERIAEXCEEDS EXPECTATIONS
(2 points)
MEETS EXPECTATIONS
(1 point)
NEEDS IMPROVEMENT
(0 points)
Company mission statementMission statement clearly defines commitment to social impactMission statement implies commitment to social impactMission statement does not address social impact
Commitment to social impact is referenced in materialsCommitment to social impact is clearly referenced in all/most externally published and/or customer-facing materialsCommitment to social impact is referenced in some externally published and/or customer-facing materialsCommitment to social impact is not referenced in any externally published and/or customer-facing materials
Alignment of public claims with research and efficacy findingsPublic claims are consistently aligned with research findings, and business is selective about what is publishedGeneral alignment of public claims with research findingsPublic claims are misaligned with research findings
Public recognition from reputable organizationsHas received awards for educational impactHas published OpEd(s), press release(s)N/A
Inclusive languageLanguage used on public-facing materials is people-first, gender neutral, jargon/idiom free, cites Equal Employment Opportunity (EEO)Language used on public-facing materials is people-first and gender neutralLanguage used on public-facing materials may be gender neutral, but not people-first or free of jargon/idiom

D. Diversity and Inclusion

CRITERIAEXCEEDS EXPECTATIONS
(2 points)
MEETS EXPECTATIONS
(1 point)
NEEDS IMPROVEMENT
(0 points)
Core valuesIdentified and communicated core valuesHas identified and communicated core valuesHas not identified or communicated any core values
Product accessibilityImplemented online content that aims to meet current (or recent) WCAG 2.0 level AA standard or higherMeets current (or recent) WCAG 2.0 level A with an understanding of how to get to AA standardNo implementation plans for ADA compliance
Diversity and inclusion strategyHas a formal D&I strategy (e.g. documentation and/or commitments such as the Parity Pledge, CEO Pledge)Have D&I hiring initiatives for current and future effortsNo formal D&I strategy or initiatives
Diversity and belonging: teamTeams are balanced across gender, race, and age (e.g. no one group is underrepresented <30%)Teams are somewhat balanced across gender, race, and age (e.g. no one group is underrepresented <20%)Teams are not balanced across gender, race, and age (e.g. no one group is underrepresented <10%)
Diversity and belonging: leadershipSenior leaders and/or board members include at least 3 members from underrepresented groupsSenior leaders and/or board members include at least 1 member from an underrepresented groupNo representation from underrepresented groups in senior leadership or board